Online Class: Master Your Marketing with Christina Farley

Course Description:

Discover how to be a master marketer!

Marketing has become another job added to the plate of the modern writer, and though it can be overwhelming, it doesn’t have to be a dauntless task. Effective marketing can build anticipation for a book and develop a long-term and dedicated readership to your books.

In this class, you’ll learn how to brand yourself as an author, develop your social media, choose events that meet your needs, and promote your book effectively.

Participants will engage in weekly video chats where they can participate or watch later at their own leisure. For those choosing the mentorship path, participants will work with the instructor on developing their brand, cater to their specific social media needs, as well as receive specific feedback and direction.

Week 1- Branding

During this week, participants will study successful author brands, consider what a brand is, and the purpose for a brand. Participants will explore and develop their brand as an author. The end goal is to come away with a brand that represents you visually and in content.

Class will cover:

• Developing your brand
• Creating logos
• Creating business cards
• Creating your author taglines
• Merging that brand into all areas of the author’s persona

Week 2- Social Media

During this week participants will study the different social media out there and learn how to make it effective for their brand. The end goal is to build anticipation and excitement for your books and gain an active social community.

Class will cover:

• An overview of social media networks, including Instagram, Twitter, Facebook, LinkedIn, YouTube, and blogging
• How to set up your accounts
• How to utilize your accounts effectively and choose which outlets meet your needs
• Determining which content to post and where 

Week 3- Events

There is so much that authors can do whether it’s bookstore events, school visits, festivals or conferences. What should you do? How can you break into those areas? The end result is for you to have a year plan on which events you wish to attend, and proposals put into place.

Class will cover:

• Conferences- how to apply, which ones to attend
• Festivals- how to apply, which ones to attend
• School visits- information packets, flyers, videos, posters
• Bookstore events- how to make these most effective

Week 4- Promotion

Promotion can be a black hole where an author feels they are losing money rather than investing it wisely. The end result for this week is to study various promotions and their effectiveness and then choose the areas which will fit your book best.

Class will cover these topics and their effectiveness:

• Places to promote
• Swag
• Advertisement
• Newsletter
• Targeting your market
• Blog tours

Add on: Mentorship Week- Pre-launch and Post-launch Marketing Plan- $200

Are you a new author or overwhelmed in how to market your new book? Participants will work one-on-one with the instructor to create a comprehensive long-term (6-12 month) marketing plan, which will build anticipation for a new release and maintain that excitement once the book releases.

When: This class will run from February 6, 2016 – March 5, 2016

Where: Online

Investment: 

$249.99 – complete course

$449.99 – complete course with mentorship

$75 – a la carte

$115 – a la carte with mentorship

*Register by January 1, 2017 and receive 20% off! Note: We are not offering a discount on the Mentorship Week- Pre-launch and Post-launch Marketing Plan at this time. 

*Questions? Email racquel@racquelhenry.com

Space is limited!

CHRISTINA FARLEY is the author of the bestselling Gilded series, a YA contemporary fantasy series set in Korea and upcoming middle grade, THE PRINCESS & THE PAGE, set in France. GILDED was nominated for Korea’s Morning Calm, Ohio’s Buckeye award, and the Tome’s It List. It also was hailed in Epic Read’s anticipated reads, PriceStyle’s recommended summer reads, Book Riot’s favorite myth inspired reads, and BuzzFeed’s 21 amazing series they’ll miss. She is a certified teacher holding a master’s degree in education and has taught writing workshops worldwide.

Christina’s Books: